No. Free forever to start, Pro is month to month (about a dollar a day), cancel any time. Managed is month to month too.

Free to start and keep. Pro is $29.90 a month (about a dollar a day) for online booking and texts. Your own domain is +$14.90 a month. Managed, where we build and run it, is $79.90 a month. No per-booking fees, ever.

Your salon, always booked.

Q: Can you build it for me?

Yes. On Managed, our team designs, launches and runs your site, booking and chat for you. Or do it yourself in a click, free, and upgrade whenever you like.

Q: How do you stop no-shows?

Deposits and automatic reminders on Pro stop flaky bookings from costing you money.

Q: Can clients book online around the clock?

Yes. With Pro, clients book a guaranteed time day or night, straight from your real services and hours.

Q: Will it work for my kind of salon?

Yes. Hair, nails, lashes, brows, skin, barbering, spa. It adapts to your services, your prices and your look.

Q: Do you take a cut of my bookings?

Never. No per-booking fees and no percentage of your payments, on any plan.

Q: Do I own my client list?

Completely. Your bookings, your clients and your reputation are yours, and you can leave any time and take it all.

Q: How soon can I be live?

Instantly. Type your name, watch your site build itself, and publish free in a click. Managed sites launch in a few days.

Q: What support do I get?

We are here whenever you need a hand, whichever plan you are on.

SALON & BEAUTY SOFTWARE, BY INSTINCTOR

A beautiful website, online booking with deposits, smart chat, and reviews that bring new clients. Type your name and see your site live in one click, free forever. Or have our team build and run the whole thing for you.

See your site free

Free to start, yours to keep · No per-booking fees · We build it if you would rather

Or have us build it for you →

SIMPLE PRICING

Start free. Upgrade when you are ready.

Free

On WordPress.org

$0/mo

Visual builder, every block

Online store + Stripe checkout

Lead forms and smart chat, 30 replies/mo

Reviews, blog, galleries

SEO essentials

Perfect on every device

Start free

Pro

You build it

$29.90/mo

Everything in Free

Real 3D depth and cinematic scroll

Unlimited smart chat, SMS and WhatsApp

Online bookings with deposits

Subscriptions, bundles, custom checkout

Advanced SEO with a 0-100 score

Instagent: whole sections from a brief

Go Pro

Pro Studio

Five sites, one plan

$79/mo

Everything in Pro

Up to 5 sites on one plan

One dashboard for every site

Built for studios and agencies

Go Pro Studio

ONE ELEGANT SYSTEM

A website that looks as good as your work, online booking that fills your chairs, deposits that stop no-shows, a smart chat that books around the clock, and reviews that bring the next client through the door.

It does everything Vagaro, Fresha and Boulevard do, without renting your clients back to you, and we build the whole thing for you, free.

Everything your salon runs on, in one place.

WHAT INSTUDIO DOES

Made for the way a salon really works.

Online booking

Customers book and pay on your own site, around the clock. Your calendar fills itself, no phone tag.

Booking that fills your chairs

Clients book themselves, day or night, from your real services and open times. Your calendar fills while you are with a client, not while you are stuck on the phone.

Your data, protected

Your records are yours and stay yours, backed up and secure, never rented back to you.

No more no-shows

Deposits and automatic reminders stop flaky bookings from costing you money.

Smart chat, 24/7

A chat assistant trained on your services and prices, answering questions and booking customers while you sleep.

Smart chat that books 24/7

A chat assistant answers questions about your services and prices, and books the appointment, 24/7.

Reviews that convert

Collect and show Google-style reviews that turn browsers into paying customers.

Reviews that bring new clients

Collecting and showing glowing reviews is effortless, so new clients trust you before they walk in.

We build it for you

Our team designs and launches the whole thing, free. No page builder, no templates to wrestle with.

A site as beautiful as your work

A site that looks like the salon you actually run, not a template. Do it yourself in a click, or have us build it.

You own everything

Your site, your data and your customers are yours. Leave anytime and take it all.

Your clients stay yours

No marketplace renting your own clients back to you. Your bookings, your client list and your reputation are yours, for good.

HOW IT WORKS

Two ways to get your site

1

See it free

Type your salon name and watch your site build itself, live. No sign-up, no card.

2

Make it yours

Swap the photos, colours and words yourself in a click. Or tell us and we will.

3

Publish, free

Go live at your own instinctor.com address, free forever. Turn on booking and texts when you are ready.

4

Or, we build it for you

Prefer it hands-off? Our team designs, launches and runs the whole thing for you.

WHY SWITCH

One system, and you keep your clients.

Vagaro, Fresha, Boulevard, GlossGenius and Booksy charge monthly fees, skim a cut of your bookings, and treat your clients like theirs. InStudio does more, for one flat price, and your clients stay yours.

InStudioVagaro / Fresha / Booksy

A website that wins new clientsDesigned for you, built to rankA plain booking page or template
Who builds itYou in a click, or we build itYou set it up yourself
Online booking and depositsBuilt inYes, often with add-on fees
Smart chat that books 24/7Built inAn add-on, or none
Per-booking or payment cutsNoneCommon, they skim every booking
Free to startYes, yours to keepRarely, trials only
What you pay each monthFree, or $1 a day for ProMonthly fees plus cuts
Who owns your clientsYou doThe marketplace

THE PAGE IS THE DEMO

Try it right here.

This page runs on InStudio, the same system your studio gets. The booking form below is live: fill it in and it works exactly as it will for your clients. The smart chat in the corner is live too. This is not a mockup, it is the product.

YOUR SIDE OF THE STUDIO

The front desk runs itself.

Every booking request lands in one place, ready to confirm. Turn a visit into a branded invoice with a pay link in seconds and send it by text. This is the real InStudio admin, running a live studio right now.

Booking requests, the moment they come in.

Branded invoices with a pay link, by text or email.

More for beauty pros: Salons · Spas · Nail salons · Barbers · Hair salons

ALL INCLUDED

Everything a salon needs.

Every tool here is included, whichever plan you are on.

Booking by stylistClients book the right chair

RemindersFewer no-shows

DepositsProtect long services

GalleryShow your best work

Gift cardsMoney up front

MembershipsRecurring revenue

Sell productsRetail on your site

Smart chatBooks while you work

ReviewsWin new clients

Client listYours to keep

Domain and hostingIncluded

SEO built inBuilt to be found

Card paymentsStripe checkout

Book on any deviceMobile-first

QUESTIONS

Good to know.

Do I have to build the website myself?01

Not unless you want to. Type your salon name and your site builds itself in one click, free, and it is yours to keep. Prefer it hands-off? Our team builds and runs the whole thing for you on the Managed plan.

Can you build it for me?02

How do you stop no-shows?03

Can clients book online around the clock?04

Will it work for my kind of salon?05

Do you take a cut of my bookings?06

Do I own my client list?07

How soon can I be live?08

What support do I get?09

Is there a contract?10

How is this different from Vagaro or Fresha?11

What does it cost?12

Ready to fill your chairs?

See your salon site live in one click, free forever, and it is yours to keep. Or have our team build and run the whole thing for you.

See your site free