GUIDE

How much does a small business website cost?

The honest answer, from a few dollars a month to many thousands upfront, and how to tell which one you actually need.

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THE SHORT ANSWER

Anywhere from near zero to $10,000 plus

A small business website can cost almost nothing on a DIY builder, a few hundred to a few thousand for a freelancer, or five figures for an agency. The real question is not the sticker price but what is included: hosting, a domain, and the tools to actually run your business. Instinctor is a flat monthly price with all of that built in.
WHAT DRIVES THE COST

The six things you are really paying for

DIY builder: near $0 to about $30/mo
You build it yourself on a subscription. Cheapest, but plain builders leave out booking, invoicing and payments.
Freelancer: about $500 to $5,000
A one-off build by a freelancer. You own the design, but you pay again for changes and still need hosting and tools.
Agency: $5,000 to $50,000 plus
A full custom build. Great work, big price, and usually a retainer on top for upkeep.
Hosting: about $5 to $50/mo
Almost always separate and ongoing. Bundled builders roll it in; freelancer and agency sites do not.
Domain: about $10 to $20/yr
Your web address, renewed yearly. Small, but easy to forget in the quote.
Tools: $10 to $100 plus per month each
Booking, invoicing, chat and email often cost extra as separate apps, which is where the real bill adds up.
THE HIDDEN MATH

Why the sticker price is not the real cost

A cheap build gets expensive once you add hosting, a booking tool, an invoicing tool and a chat widget. The monthly add-ons are usually where a small business quietly overspends.
Add-ons are the real bill
A free builder plus four twenty-dollar tools is eighty dollars a month, and four logins. The build was never the expensive part.
Changes cost money on a one-off build
With a freelancer or agency, every edit is a new invoice. A builder lets you change your own site for free.
Flat pricing is predictable
One monthly price with the site, hosting, booking, payments and chat included means no surprise line items.
COMMON QUESTIONS

Questions about website cost

A DIY website builder on a monthly plan is the cheapest. The trade-off is that basic builders leave out the business tools like booking, invoicing and payments.
You are paying for custom design and development time. It can be excellent, but for most small businesses a builder with the tools included covers the same needs for far less.
It depends. Website builders like Instinctor include hosting in the price. Freelancer and agency sites almost always leave hosting as a separate ongoing cost.
Add up the build, hosting, a domain, and the tools you need. A cheap build plus separate booking, invoicing and chat apps often lands around eighty to a hundred and fifty dollars a month. An all-in-one plan is usually less.
On a one-off freelancer or agency build, usually yes. On a builder you edit your own site as often as you like for no extra cost.
A flat monthly price with the site, hosting, booking, payments, invoicing and chat all included, so there are no separate tool bills stacking up.
KEEP READING

Related

Read next: How to add an online store  ·  How to add online booking  ·  See all solutions and guides

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