GUIDE

How to add an online store to your website

Sell products or services right from your own site, with a cart and checkout that are part of the page, not a widget bolted on from somewhere else.
THE SHORT ANSWER

Use a site with a store built in

The cleanest way to add a store is to build your site on a platform that already includes products, a cart and checkout. You add items, set prices, connect a card processor, and your site is a shop. Instinctor includes the store, so there is no separate ecommerce plugin to install and maintain.
STEP BY STEP

Six steps to opening your shop

1. Add your products
Create each product with a photo, a description, a price and any options like size or color.
2. Build the shop page
Lay your products out in a grid on a page. Customers browse, filter, and click into anything for details.
3. Turn on the cart
Let customers add several items and check out together, with the cart following them across the site.
4. Connect payments
Link your card processor so customers pay by card or wallet. Money goes straight to your bank.
5. Set shipping or pickup
Add flat, calculated or free shipping, or offer local pickup. Customers choose at checkout.
6. Manage orders
Every order lands in your dashboard with the customer, the items and payment status, ready to fulfil.
BUILT IN VS BOLTED ON

Why not just plug in a store?

You can bolt a Shopify or third-party cart onto an existing site. It works, but you are running two systems, paying two bills, and your shop often looks like a different website.
One site, not two systems
Your pages and your shop are the same site, so there is nothing to sync and no second platform to learn.
The shop matches your brand
Products, cart and checkout use your design, instead of a store that looks stapled on from elsewhere.
One bill, no revenue cut
The store is part of your plan. Instinctor does not take a percentage of what you sell.
WHAT AN ONLINE STORE TAKES

Products, cart, checkout, all yours

An online store means products a customer can browse, add to a cart, and buy, right on your own site. To work it needs clear product pages with good photos and options, honest stock, a smooth cart, and a secure checkout that deposits into your account. The big decision is whether to own your store or rent a stall on a marketplace that takes a cut and hides your brand. Owning it means you keep the margin, the customer relationship, and control of how it looks. The essentials are a real storefront, a trustworthy checkout, and it being yours.
WHERE ONLINE STORES FAIL

The mistakes that cost you orders

The first is a slow, cobbled-together store that breaks or looks untrustworthy at checkout. The second is renting a marketplace stall that skims every sale and owns your customers. The third is weak product pages that fail to sell. Own a clean, fast store with a trustworthy checkout and strong product pages, and browsers become buyers who come back to you, not a marketplace.
THE RIGHT WAY

Add an online store you own

Build a real storefront with product pages, a cart, and secure checkout, all under your own brand so you keep the margin and the customer. Instinctor has the whole store built in, no plugin stack, in one site you own, live in about a minute, free to start.
COMMON QUESTIONS

Questions about an online store

No. If your site includes a store, like Instinctor, the products, cart and checkout are already there. You add items and connect payments, with nothing to install.
By card or digital wallet at checkout, through a processor you connect once. Card details go to the processor, never your site.
Yes. You can sell physical products, digital downloads, or services and bookings from the same store.
Yes. Set flat, calculated or free shipping, and offer local pickup as an option. Customers pick at checkout.
Yes. You can track stock per product, so items show as sold out when they run down.
The payment processor charges its standard card rate. Instinctor does not add a cut of your revenue on top.
KEEP READING

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