GUIDE

How to make a website for a nonprofit

A nonprofit site has to tell a story and raise money without draining the budget. Here is how to make a website for a nonprofit that does both.
THE SHORT ANSWER

Story, donations, events, volunteers

A website for a nonprofit needs pages that tell your story, donation collection, event tickets, and volunteer signup, on a budget. Instinctor gives a nonprofit pages, donations, events and forms in one flat price from $30/mo.
STEP BY STEP

Six things the site needs

1. Tell your story
Pages for your mission, programs and impact, since people give to a story they believe in.
2. Collect donations
Take donations online through the store and forms, so supporters can give in a tap.
3. Sell event tickets
Sell tickets to fundraisers and events, keeping the money instead of a ticketing cut.
4. Sign up volunteers
A form captures volunteers, the hands that keep your cause running.
5. Build a supporter list
Collect emails to keep donors and volunteers close and coming back.
6. Let volunteers update it
A site a volunteer can update saves paying a developer for every change.
WHY IT MATTERS

Why a nonprofit needs an affordable site

Every dollar on the website is a dollar off the mission. A site that tells your story, collects donations and runs events, all in one affordable price, raises more and costs less.
Story drives giving
People give to a mission they believe in, so pages that tell your story well raise more money.
Keep money for the cause
One affordable price with donations and events included keeps costs down and more going to the mission.
Run it yourselves
A volunteer can update the site, so you are not paying a developer for every change.
WHAT A NONPROFIT SITE NEEDS

The mission, the proof, the ask

A nonprofit site has to do three things well: tell the mission in a way that moves people, prove impact with real stories and numbers, and make it effortless to donate or get involved. The mission and the impact come first because that is what opens a wallet or a hand, real stories, photos, outcomes, not just statements of good intent. Then the ask has to be frictionless: a clear donate path, a volunteer or newsletter sign-up, an easy way to help. Supporters give to organisations they trust, so transparency about where money goes and who you are matters as much as the emotional pull.
WHERE NONPROFITS LOSE SUPPORT

The mistakes that cost you donations

The first is a site heavy on mission statements but light on proof, no stories, no faces, no outcomes, so nobody feels the impact. The second is a clumsy or hidden donate path, which loses people at the exact moment they were moved to give. The third is no way to stay connected, no sign-up, so a one-time visitor never becomes a recurring supporter. Move people with real impact, make giving effortless, and capture supporters so the relationship continues.
THE RIGHT FEATURES

What to put on a nonprofit site

A clear, moving mission and real impact stories with photos and outcomes. A frictionless donate path and a volunteer or newsletter sign-up. Transparency about where funds go and who you are. Event and campaign pages when you need them. With Instinctor the story, the donations and the site are one, live in about a minute, free to start.
COMMON QUESTIONS

Common questions

Pages that tell your story, donation collection, event tickets, volunteer signup and a supporter list. Those raise money and rally the people behind your cause.
Yes. Take donations and sell event tickets through the built-in store and forms, so supporters can give and register on your own site in a tap.
Yes. A volunteer can change text, add an event or update a page in minutes, so you are not paying a developer for every small change.
Collect emails and keep a supporter list, so you can update donors and volunteers and bring them back for the next campaign or event.
Yes. One flat price with donations and events included keeps costs predictable and low, so more of your budget goes to the mission rather than the site.
With Instinctor, one flat price from $30/mo including story pages, donations, events, forms and hosting.
KEEP READING

Related

Instinctor
Built with Instinctor