Ticket platforms take a cut of every seat and hide your buyers from you. Here is how to sell tickets from your own site and keep both the fee and the customer.
The simplest way is a platform where a ticket is a product with a set quantity. You list the event, cap the seats, take payment, and each buyer gets a confirmation. Instinctor handles this in the store, so you skip the ticketing site and its per-ticket cut.
STEP BY STEP
Six steps to selling tickets
1. Create the event
Add the event with the date, time, place and a description, so buyers know exactly what they are getting.
2. Set capacity
Give the ticket a quantity equal to your seats. When they sell out, sales stop on their own.
3. Price your tiers
Offer early-bird, general and VIP as separate tickets, each with its own price and count.
4. Take payment
Connect a card processor so buyers pay by card or wallet, with money going straight to you.
5. Send confirmations
Each buyer gets an order confirmation to bring on the day, and you get their details.
6. Keep the buyer
Attendees land on your list, so you can invite them to the next event directly.
YOURS VS A TICKET SITE
Why sell tickets on your own site
A big ticketing site adds a fee to every seat, brands the event as theirs, and keeps the buyer list. Selling on your own site fixes all three.
Keep the fee
You pay only the card processor, not a per-ticket cut on top of every seat you sell.
Keep the buyers
Attendees are your customers, on your list, so you can fill your next event without paying to reach them again.
It is your brand
The event page is yours, so it looks like your business, not a listing buried on a giant ticket site.
WHAT SELLING TICKETS TAKES
Capacity, checkout, and the door
Selling event tickets on your own site keeps the fees the big platforms take and puts you in control. It needs a few things done right: a page that sells the event and its details, tiered or dated ticket options, a cap so you never oversell, and a checkout that delivers a valid ticket, by email or QR, the moment someone pays. On the day, you need a simple way to check people in. Selling direct means you keep the customer relationship and their email, instead of handing both to a marketplace, so you can fill your next event too.
WHERE TICKET SELLERS LOSE OUT
The mistakes that cost you attendance and margin
The first is defaulting to a big ticketing platform that skims a fee off every sale and owns your attendee list. The second is no capacity control, risking an oversold event. The third is a confusing purchase or no clear ticket delivery, so buyers hesitate or arrive unsure they are in. Sell direct, cap capacity, deliver a clear ticket instantly, and keep the attendee relationship for next time.
THE RIGHT WAY
Sell tickets and keep the fees
Put the event on a page that sells it, offer ticket tiers with a capacity cap, take payment directly, and issue a valid ticket the instant someone buys. Keep every attendee's details for your next event. Instinctor handles the event page, the ticketing and the checkout in one site you own, live in about a minute, free to start, so you keep the fees and the relationship.
COMMON QUESTIONS
Questions about selling tickets
Set the ticket quantity to your real capacity. When they sell out, sales stop automatically, so you never sell more seats than you have.
Yes. Sell early-bird, general and VIP as separate tickets, each with its own price and its own count.
An order confirmation they can bring on the day, and their details land in your dashboard so you know who is coming.
No. Tickets are sold from your own store, so you keep the buyer list and pay only the normal card fee, not a per-ticket cut.
By card or digital wallet through a processor you connect once. The money goes straight to your account.
The card processor charges its standard rate. Instinctor does not add a per-ticket cut of your sales.